You can see the 20 biggest gainers (in terms of total streams gained) here - from the week before the Eras Tour started, to the week of the launch, to the 10th week of the tour:Īnd then, of course, there are the surprise songs: an additional two songs each concert that have rotated with every live date, delighting fans in attendance and often disappointing those missing out. In fact, of the 42 songs that Taylor Swift has played at every Eras date so far, 23 of them had at least doubled in weekly streams by the tour's 10th week, and all of them were up - except for 'Anti-Hero' and 'Lavender Haze,' her most recent singles when the tour started, which were coming down from their popularity peaks of months earlier.

What makes these gains even more staggering is that they're not limited to just a song or two, or even a single Era: it's all across the show's setlist. From there, Swift’s streaming numbers finally started to level off - but by Week 10 of the tour, she was still up 79% from where she was pre-Eras, earning hundreds of millions more streams weekly. And grow.Įight weeks into the tour, as Swift was taking over Nashville with a trio of dates at Nissan Stadium and rumors of her and Matty Healy’s burgeoning relationship were beginning to swirl, those numbers were still rising - by then, they were up 83% total from the week before the tour launched. The really unprecedented thing about the Eras Tour’s streaming impact is that the initial bump did not start receding back to its usual sea level after a week or two - it continued to grow. (It should also be said that this gain does not even account the four new “Taylor’s Version” songs she released to help celebrate the tour’s kickoff that gain would’ve been even larger had they been included.)īut that’s not even the jaw-dropping part. For an artist who already streams in the hundreds of millions every week, that’s a resounding, and extremely rare, leap to make for any reason short of a new album release or a death. streams jumped 50%, according to Luminate. The week of her opening three dates in Glendale, with every new mini-revelation about the tour’s design, structure and setlist blanketing the internet like wildfire smog, her official on-demand U.S. The impact of Swift’s Eras Tour on her catalog’s streaming numbers was, of course, immediate. indie band), its Easter eggs, or its volcanic fan response - even the introduction of a new outfit to Swift’s rotation can be headline-worthy. Each stop has dominated the news cycle for days, whether due to its special guests, its surprise songs, its celebrity attendees (particularly when one of them happened to be the lightning-rod frontman for a particular U.K. Her Eras Tour, which launched in Glendale, Arizona on March 17, hasn’t launched a viral moment so much as the tour itself has gone viral, further spreading to every corner of the internet with every successive date.

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